A recent article on www.storefrontbacktalk.com by Fred J. Aun takes a look
at, "Mobile Site Design: A Standards-Free Wild West."
The ever-increasing number of mobile devices hitting a global marketplace
with minimal standards in place poses a real challenge for the development of
mobile websites, applications and services. Standardization body attempts to
provide clarity and guidance have fallen short with the industry focusing on
differentiation over standardization.
Despite the talk about, and obvious need for, some standardization, the
industry has gone in the opposite direction as carriers and device makers
attempt to gain market share by differentiation, said Ran Farmer, managing
director of Netbiscuits. Farmer said there are now between 5,000 and 6,000
unique mobile devices in use and each device has 750 to 800 characteristics
that make it di... (more)
Recently, I came across an article, 4 reasons websites are becoming
irrelevant by Adam Broitman for iMediaConnection.com.
Many things the article says are true, but when it comes to innovative new
services like the AR app, the author offers no solution to the fragmentation
problem we all face in mobile.
Only companies that aim to have a extremely innovative, first mover kind of
image, will go this way, because those apps won’t reach beyond the platform
they were created for (e.g. iPhone). Of course, the iPhone has reached a
critical mass in some markets (mainly US), but I’d share... (more)
The summer holiday period means that long traffic jams build up throughout
Germany. It is now possible to ascertain the current traffic situation whilst
on the move by accessing all traffic and traffic jam reports across the
Federal Republic via mobile phone under wap.adac.de. Netbiscuits, the leading
software platform for mobile web sites has licensed the data from the ADAC
and now both provides and operates this concise, new mobile web portal. The
T-Online subsidiary InteractiveMedia is responsible for marketing.
Mobile phone users can now plan their travel itinerary to perfecti... (more)
Netbiscuits is announced as a partner for this year’s Information
Innovation awards being organised by 118tracker.com. Clients of Netbiscuits
can receive a 10% discount by emailing to a (dot) held (at) netbiscuits (dot)
Netbiscuits, provider of the leading web software platform for the creation,
operation and monetization of mobile websites, enables directory services for
mobile in an efficient and cost effective way. Leading US directory
assistance service provider WhitePages, the online go-to source for contact
information for over 200 million U.S. adults, was recently re... (more)
Jennifer Martinez writes an article for www.gigaom.com/ where she covers a
new iPhone application platform, NearbyNow.
"NearbyNow offers a digital shopping service via mobile phones or the web
that lets users find and reserve products they’re looking for in local
brick-and-mortar stores, as well as directing users to web sites to purchase
products online. The company’s iPhone platform provides a template on which
publications can build mobile apps that push products used in editorial
spreads or from advertising campaigns straight to users on their mobile
According to t... (more)