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Experienced marketing & communications professional with a start-up state of mind

Robert Demmer

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Top Stories by Robert Demmer

A recent article on www.storefrontbacktalk.com by Fred J. Aun takes a look at, "Mobile Site Design: A Standards-Free Wild West." The ever-increasing number of mobile devices hitting a global marketplace with minimal standards in place poses a real challenge for the development of mobile websites, applications and services. Standardization body attempts to provide clarity and guidance have fallen short with the industry focusing on differentiation over standardization. Article excerpt: Despite the talk about, and obvious need for, some standardization, the industry has gone in the opposite direction as carriers and device makers attempt to gain market share by differentiation, said Ran Farmer, managing director of Netbiscuits. Farmer said there are now between 5,000 and 6,000 unique mobile devices in use and each device has 750 to 800 characteristics that make it di... (more)

Are Websites Becoming Irrelevant?

Recently, I came across an article, 4 reasons websites are becoming irrelevant by Adam Broitman for iMediaConnection.com. Many things the article says are true, but when it comes to innovative new services like the AR app, the author offers no solution to the fragmentation problem we all face in mobile. Only companies that aim to have a extremely innovative, first mover kind of image, will go this way, because those apps won’t reach beyond the platform they were created for (e.g. iPhone). Of course, the iPhone has reached a critical mass in some markets (mainly US), but I’d share... (more)

ADAC Verkehrsinformation Mobil, a Mobile Traffic Information Service

The summer holiday period means that long traffic jams build up throughout Germany. It is now possible to ascertain the current traffic situation whilst on the move by accessing all traffic and traffic jam reports across the Federal Republic via mobile phone under wap.adac.de. Netbiscuits, the leading software platform for mobile web sites has licensed the data from the ADAC and now both provides and operates this concise, new mobile web portal. The T-Online subsidiary InteractiveMedia is responsible for marketing. Mobile phone users can now plan their travel itinerary to perfecti... (more)

Netbiscuits Joins 118tracker.com

Netbiscuits is announced as a partner for this year’s Information Innovation awards being organised by 118tracker.com. Clients of Netbiscuits can receive a 10% discount by emailing to a (dot) held (at) netbiscuits (dot) com. Netbiscuits, provider of the leading web software platform for the creation, operation and monetization of mobile websites, enables directory services for mobile in an efficient and cost effective way. Leading US directory assistance service provider WhitePages, the online go-to source for contact information for over 200 million U.S. adults, was recently re... (more)

From Print to Pixels - Magazine Ad Spending Down Again

Jennifer Martinez writes an article for www.gigaom.com/ where she covers a new iPhone application platform, NearbyNow. "NearbyNow offers a digital shopping service via mobile phones or the web that lets users find and reserve products they’re looking for in local brick-and-mortar stores, as well as directing users to web sites to purchase products online. The company’s iPhone platform provides a template on which publications can build mobile apps that push products used in editorial spreads or from advertising campaigns straight to users on their mobile phones." According to t... (more)