Recently, I came across an article, 4 reasons websites are becoming
irrelevant by Adam Broitman for iMediaConnection.com.
Many things the article says are true, but when it comes to innovative new
services like the AR app, the author offers no solution to the fragmentation
problem we all face in mobile.
Only companies that aim to have a extremely innovative, first mover kind of
image, will go this way, because those apps won’t reach beyond the platform
they were created for (e.g. iPhone). Of course, the iPhone has reached a
critical mass in some markets (mainly US), but I’d share Google’s
analysis, that even Google won’t be rich enough to support apps for all the
different platforms out there.
Even though client apps will always be reasonable for some scenarios, I
beli... (more)
Netbiscuits, a web software platform for the creation, publication, and
monetization of mobile websites, today announces the launch of a mobile
couponing solution. The new “Messaging and Couponing Tool”, which will go
live in October, allows the creation of SMS-based mobile coupons that enable
Netbiscuits customers to deliver couponing campaigns to their end customer
base the most easy a... (more)
WhitePages now reaches more than 2 million mobile users through its iPhone,
Android, BlackBerry, SMS and m.WhitePages.com mobile offerings.
With popular features like caller identification and reverse phone lookup,
click to call, GPS-aware directory services and directions, WhitePages mobile
applications are achieving significant adoption.
"Our strategy is to provide integrated Web and mob... (more)
Netbiscuits helps you distribute your mobile web services. Just get your
website listed with GetJar, the world's largest independent app store, and
create a free "Mobile Site Shortcut".
Mobile site shortcuts are micro-apps that fit for any mobile phone and open
your mobile website by one click.
Start creating a GetJar - Mobile Site Shortcut
... (more)
More than a third of consumers in Western Europe will use the mobile web by
2014, says Forrester.
Its new study claims mobile Internet adoption will grow to 39 per cent in the
region from 13 per cent in 2008. It adds that a third of Western European
consumers will own Internet-enabled phones in 2014.
The context for this growth is an overall base of 344 million users, powerful
smartphone... (more)
Robert Demmer is a marketing and communications professional with more than ten years experience in ICT including: business consulting, communications, community engagement, marketing and advertising. After six and a half years at Sun Microsystems as a Senior Marketing Manager for Software Developer Tools he recently joined IDC as Senior Program Manager for IT Services and still continues various consulting engagements. 
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