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Experienced marketing & communications professional with a start-up state of mind

Robert Demmer

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Top Stories by Robert Demmer

Recently, I came across an article, 4 reasons websites are becoming irrelevant by Adam Broitman for iMediaConnection.com. Many things the article says are true, but when it comes to innovative new services like the AR app, the author offers no solution to the fragmentation problem we all face in mobile. Only companies that aim to have a extremely innovative, first mover kind of image, will go this way, because those apps won’t reach beyond the platform they were created for (e.g. iPhone). Of course, the iPhone has reached a critical mass in some markets (mainly US), but I’d share Google’s analysis, that even Google won’t be rich enough to support apps for all the different platforms out there. Even though client apps will always be reasonable for some scenarios, I beli... (more)

Netbiscuits Enables Mobile Couponing

Netbiscuits, a web software platform for the creation, publication, and monetization of mobile websites, today announces the launch of a mobile couponing solution. The new “Messaging and Couponing Tool”, which will go live in October, allows the creation of SMS-based mobile coupons that enable Netbiscuits customers to deliver couponing campaigns to their end customer base the most easy a... (more)

WhitePages Mobile Offerings Surpass 2 Million Users

WhitePages now reaches more than 2 million mobile users through its iPhone, Android, BlackBerry, SMS and m.WhitePages.com mobile offerings. With popular features like caller identification and reverse phone lookup, click to call, GPS-aware directory services and directions, WhitePages mobile applications are achieving significant adoption. "Our strategy is to provide integrated Web and mob... (more)

App Store Listing & Mobile Site Shortcut

Netbiscuits helps you distribute your mobile web services. Just get your website listed with GetJar, the world's largest independent app store, and create a free "Mobile Site Shortcut". Mobile site shortcuts are micro-apps that fit for any mobile phone and open your mobile website by one click. Start creating a GetJar - Mobile Site Shortcut ... (more)

Mobile Web Use To Triple in Western Europe by 2014

More than a third of consumers in Western Europe will use the mobile web by 2014, says Forrester. Its new study claims mobile Internet adoption will grow to 39 per cent in the region from 13 per cent in 2008. It adds that a third of Western European consumers will own Internet-enabled phones in 2014. The context for this growth is an overall base of 344 million users, powerful smartphone... (more)